Our vision

To be a trusted research and consultancy partner to its valuable clients, associates and stakeholders by assisting and providing them with insights.

Our mission

To continuously innovate and excel in bringing cost effective and quality research solutions to clients.

Why choose us?

Ideas and Opinions uses innovation in its approach providing clear and actionable reporting on a regular basis. The agency deploys right persons for the projects so that it can provide the best service to its clients.

About Ideas and Opinions

Established in 2019 Ideas and Opinions (Ideas) has been striving to become a trusted name in the research industry in Bangladesh by providing reliable quantitative and qualitativedata and findings showing strengths, limitations and gaps of the programs/projectsof government, NGOs, donors and commercial institutes. Ideas and Opinions hasa team of expert individualshaving a vast experience of working with GO, NGO, INGO, donors, and UN organizations. Ideas and Opinions always deploys right persons for the project so that it can ensure the best service to the client.

Ideas and Opinions believes that quality information is the ultimate outcome of research. To ensure quality information the organization gives emphasis on field data collection and training. Back check, accompany with interviewers, response verification, respondent verification and spot check are done to ensure quality information. Field check by high management/researchers of the project is a common practice of Ideas and Opinions. Ideas has a dynamic team of staff with all relevant skills and experience required to conduct social and market research.

Services we offer

Qualitative Research

Through qualitative research using such tools as Focus Group Discussion (FGD), Observation, Case study, Key informant interview, In-depth interview, we help our clients know insights about any issue, or detailed perception of respondents about any social issue.

Quantitative Research

Product/Concept Test – Customer/Retailer Satisfaction Study, Feasibility Study and many more!

Social Research

Opinion Poll Survey – Concept Test and Analysis – Pre and Post Evaluation studies – Household Income and Expenditure Studies – Socio-Economic Studies – Public Policy Research.

Market Research

Fieldwork Service, Primary Research and consulting.

Our work process

Documents/Desk review
Client Meeting
Tools Development
Field Test/Mock Test
Data Collection
Data Proccess
Report Delivery
Client Feedback

Our successful projects

Ideas and Opinions successfully conducted a number of quantitative and qualitative research projects over the last one and half years. Among them are a couple country-wide opinion poll studies to identify people’s perceptions on the country’s socio-economic and political issues. It has also conducted qualitative research covering university students, Bihari populations, ethnic and gender minorities. The main objectives of these studies were to know the actual conditions and experiences of these population groups. Findings of the studies are used for future planning to improve their enjoyment of human rights in Bangladesh. The organisation has also carried out a large data entry project with regard to communication of messages about how to live better during Covid-19 pandemic.

Work experience

Team members have experience of working with these organizations:
IRI Logo
demicracy logo

Our team members

Md. Ashequl Islam

Lead Researcher

Md. Mamunur Rashid


Md. Farid Uddin


Md. Shahriar Hasan Sharif


Md. Sahadat Hossain

Research Associate